Deputy Chief of Communications

 Singletary_LaRon_smallDeputy Chief of Communications (DCC) La'Ron Singletary is responsible for assisting Chief of Police Michael L. Ciminelli in coordinating all communications, public information  and community engagement initiatives. The work of the DCC is performed in accordance with plans, policies and objectives outlined by the Chief, with considerable latitude for the exercise of discretion and judgment. The DCC works under the direct supervision of the Chief and may be asked to perform traditional law enforcement activities.

As the RPD continues to forge a stronger bond with the community it serves, the DCC gives the Chief a viable means of fully engaging with various segments of the community. Typical work activities of the DCC include:


  • Directs change management initiatives and develops strategies related to communications and community engagement for the RPD;
  • Appraises local and national law enforcement issues related to community relations and recommends suitable solutions;
  • Implements new programs, procedures and policies designed to improve the community's perception and appreciation of the RPD;
  • Meets with community, business, educational, human service and civic action groups regarding their interaction with the RPD;
  • Represents the RPD to various groups concerned with intergovernmental law enforcement affairs on all levels;
  • Researches, develops and implements effective communication tools to work with diverse populations the RPD serves;
  • Identifies need, leads development and implements progressive police training and mentoring programs for the RPD;
  • Maintains productive alliances with professional police and other authorities and agencies;
  • Reviews investigations into alleged or apparent discrimination or misconduct by RPD personnel and recommends discipline, training, etc.;
  • Represents the RPD before City Council, County Legislature and other official entities;
  • Directs recruitment efforts to solicit and encourage prospective police officer candidates to seek employment with the RPD;
  • Serves as the  RPD's Chief Public Information Officer and directs personnel in performing public information duties;
  • Directs and coordinates all RPD activities related to social media initiatives;
  • Develops various operational orders, such as General Orders, Personnel Orders, Special Orders, Administrative Orders, etc.;
  • Others duties as assigned by the Chief of Police;
  • Assumes the duties of the Chief of Police when necessary.


Blueprint for Engagement - Police/Community Relations Evaluation: Click here to view the Blueprint for Engagement - Evaluating Police/Community Relations Final Report 2017 document 

Community Recruiters

As an element of the Blueprint for Engagement, the City of Rochester is looking for young men and women to serve as Rochester Police Officers. In an effort to enhance our recruitment strategies, the RPD is looking for interested community members willing to serve as Community Recruiters. We are seeking individuals from all aspects of the Rochester community, including residents and representatives of our clergy, business, education, and government fields that are willing to identify qualified candidates interested in a law enforcement career and begin the initial recruitment process. This will serve as a force multiplier for recruitment efforts and help attract more qualified candidates to pursue a career with the RPD, with a special focus on city residents.  Click here for more information.