City of Rochester Vision
Rochester will be the best mid-sized city in the U.S. in which to live,
raise a family, visit and grow a business. Our city will be renowned for its safe
neighborhoods, vibrant economy, educational excellence and customer service.

City of Rochester Values and Guiding Principles
Our motivated employees take personal responsibility for serving our customers:
residents, taxpayers, visitors and investors. We are guided by the following principles:

PERSONAL INTEGRITY
We conduct our professional duties with the utmost standards of ethics, transparency,
professionalism and respect for our customers. Every action/decision is justifiable to our
citizens. We always conduct ourselves “as if the world were watching.”

ACCOUNTABILITY
We set aggressive goals for customer satisfaction and continuously measure and report
publicly on our progress in promptly meeting or exceeding expectations.

CUSTOMER FOCUS
We deliver the highest quality, cost-efficient and most responsive services possible
to our customers. We judge our success on one basis: the extent to which we are the
location of choice in our region to live, visit and conduct business.

COLLABORATION
We embrace our diverse internal teams and promote external partnerships with
governmental, educational, business, nonprofit, neighborhood and faith-based
community partners to the benefit of our customers.