City of Rochester
News Release
(Thursday, July 26, 2018) – Mayor Lovely A. Warren was joined by
Brand Networks CEO Dave Fall to celebrate the official opening of Brand
Networks’ new office, located in Tower 280. The company is a leader in social
and digital advertising technology.
“Brand Networks’ decision to open their new
office in our Center City is further proof that our efforts to create more
jobs, safer and more vibrant neighborhoods and better educational opportunities
are working,” Mayor Warren said. “Brand Networks is exactly the kind of company
we want Downtown -- young, adaptive, innovative and thriving in 21st
Century industries. It is my honor to welcome them Downtown, and to our
reimagined Midtown Commons.”
Brand
Networks, jointly founded in Rochester and Boston, has been a part of the
Rochester community since 2006. Brand Networks’ Rochester office, now located
in Tower 280, is the company’s largest, employing 55 of the company’s 200
global employees. It is also the location where all of its software is built. They
expect to add an additional 20 jobs in the coming years in their marketing,
engineering, human resources and business operations, taking advantage of
Rochester’s highly skilled workforce.
“We
have been providing social and digital marketing solutions to large brands and
agencies for 12 years, and have reinvented ourselves many times over that
period. This year alone, we launched a new software platform and took on dozens
of new employees and a new division through our strategic partnership with
Tapad. This year has marked a new era for our company and having a new space
reflects that mindset,” said Dave Fall, CEO of Brand Networks. “As the city of
Rochester continues to attract talent from local universities and across the
Northeast, it is quickly becoming a bustling tech hub, and we are very excited
to be part of the growing tech and creative community in midtown Rochester.”
Following
the acquisition of direct competitors Optimal in 2013 and SHIFT in 2015, along
with a strategic partnership with Tapad earlier this year, Brand Networks has
transitioned many functions throughout the company to its growing Rochester
location.
A
leader in social and digital advertising technology, Brand Networks offers
advertising optimization and insights combining paid social media, programmatic
display and video. Brand Networks delivers award-winning adtech and managed
media services to hundreds of enterprise customers, including 81 of the AdAge
100 Leading National Advertisers and 14 of the 25 of top US companies as ranked
in the Fortune 500. Last year, the
company was named one of just two Leaders among hundreds of competitors by
Forrester in the Forrester WaveTM: Social Advertising Technology, Q3 2017. To
learn more about open positions at Brand Networks Rochester, visit
https://bn.co/careers/.
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News
Media: For more information, contact Press Officer Jessica Alaimo at 428-7135.