Center City Tourist - Visitor Circulation and Pedestrian Wayfinding Study

About the ProjectCenter-city-tourists

The City of Rochester has hired Bergmann Associates to prepare a plan for improving the pedestrian circulation and wayfinding system within Center City. This plan will create a seamless, integrated wayfinding experience that strengthens connections to and from attractions, destinations, public venues, businesses, parking and transportation infrastructure for tourists, residents and visitors. The plan will help link together the Heritage Trail, the Center City quadrant signage system, the Genesee River Trail, historic resources and other destinations, attractions and venues. The goal is to attract new visitors and residents as well as new public and private investment to our Center City.

A community’s physical form is its most intrinsic and enduring characteristic. An important characteristic of that physical form includes the concept of “placemaking” and all that makes it work: historic preservation, urban design, transportation, arts and cultural development, commercial revitalization as well as tourism and destination development. An important component of placemaking is the concept of “wayfinding” and the need to provide safe, easy, efficient movement and circulation of pedestrians (particularly visitors and tourists) into, through and within an urban area.

The study area includes the Center City District of the City of Rochester, defined as the area within and surrounding the Inner Loop Expressway including the High Falls District. The study was recommended in the Center City Master Plan and is funded by a grant from the Genesee Transportation Council (GTC).

Project Advisory Committee

A Project Advisory Committee (PAC) has been formed for this study and is comprised of stakeholders from the City of Rochester, Monroe County, Genesee Transportation Council (GTC), Rochester Regional Community Design Center (RRCDC) and the Rochester Downtown Development Corporation (RDDC). The committee will provide guidance and feedback to the consultants throughout the duration of this study.

Links to Important Project Documents

Public Participation / Meeting Documents

A series of public meetings will be held for this project. The first meeting will be held on Wednesday, June 29 from 4-7 pm at City Hall Council Chambers. The meeting will be an “open house” format.

Questions/Additional Information

For more information about the project please contact Doug Benson, Supervising City Planner at (585) 428-6824 or