The Friends of the Rochester Public Market have released their second Public Market Cookbook:
Bringing the Market Home…Savoring the Seasons From the Rochester Public Market.
See video about the cookbook
See another video about the cookbook!
The full-color, 84 page cookbook celebrates the unique joy that is the shopping --and eating -- experience of our beloved Market. It is a veritable feast of favorite recipes shared by farmers, vendors, shoppers and renowned local chefs. All recipes feature food from the Market.
The recipes follow the four seasons at the Market, starting with the first delicate fruits and veggies of spring, right through those hearty winter veggies we enjoy roasted or in soups. Uniquely flavoring the book are the stories and images that share the Market experience – the joy of fresh seasonal produce, meeting the farmers who grow our food, then preparing and sharing those foods with friends and family.
Proceeds from these cookbooks directly support the operation of the Market Token Program, which enables customers to use their SNAP benefits to purchase fresh, healthy, local, affordable foods from the Market. Since 2008 over $3 million in tokens have been sold, making a huge impact on SNAP recipients' eating habits: Over 90% of Market Token Program participants surveyed report eating healthier.
Cookbooks are available for sale at the Market, as well as online (www.marketfriends.org) and at Parkleigh (215 Park Avenue), Schutt’s Apple Mill (1063 Plank Road, Penfield), Wegmans and Zak’s Avenue (661 South Avenue). The cost is $25.00, which includes tax.
Generous support for the cookbook project has been provided by the Greater Rochester Health Foundation and the Market District Business Association.
Note that our first cookbook, At the Heart of it All, published in 2012, is still for sale too!
Questions? Call (585) 325-5058. For information about other Market merchandise, go to www.cityofrochester.gov/marketfriends.