Brooks Landing Project
The Brooks Landing Project is a redevelopment project concentrated in the retail and residential intersection of Brooks Avenue and Genesee Street in the historic 19th Ward along the Genesee River. The project has focused on establishing a feasible commercial environment in order to foster economic growth within the area. To date, the multimillion dollar project has included the construction of an 80-room Staybridge Suites Hotel, a 28,000 sq ft retail and office building in part occupied by the University of Rochester and Boulder Coffee Co. and additional retail space along Genesee Street. Future plans include constructing a Visions Federal Credit Union building and an 11-story apartment-restaurant building that would house 170 University of Rochester students.
In addition to creating new business and housing opportunities, the Brooks Landing Project is dedicated toward raising awareness and appreciation for the historical design and cultural significance of the local landscape. A public boardwalk providing access to the riverfront, new boat docking facilities and improvements of scenic amenities such as the nature trails, benches, a gazebo and historical markers will transform the Genesee River and Genesee Valley Park into a community focal point.
With nearly 22,000 residents, the 19th Ward is one of the biggest and most diverse residential neighborhoods in the city. Additionally, around 1,200 students from the University of Rochester reside in the 19th Ward in either the Riverview Apartments or rented housing. The 19th Ward also boasts the oldest operating neighborhood association in Rochester.
The Brooks Landing Project has been in the works for over 25 years. The initial planning and public input regarding the project began in 1983, led by the Rochester South River Corridor Committee. Construction began in September 2006 following years of false starts and delays. The Brooks Landing Hotel was completed in November of 2008, while construction of the office and retail complex began in May 2008.
The City of Rochester has continued to provide major support and funding toward the completion of the Brooks Landing Project. The City has aided in facilitating the project by completing the associated relocation of roads and necessary intersection improvements, as well as funding and constructing a public waterfront promenade.
The envisioned goal of the Brooks Landing Project has been to create a college town atmosphere, transforming the Brooks Landing area into a retail, hospitality and entertainment destination that serves to benefit both the residents of the 19th Ward and the students at the University of Rochester. Furthermore, the project has been a crucial component in the revitalization of the southwest Rochester area by increasing the economic development opportunities for the local city neighborhoods. It’s estimated that the new retail developments within Brooks Landing will result in creating around 150 new jobs for local residents.