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City of Rochester

RFP - East Main Arts and Market District Plan

About the Project

The City of Rochester is seeking proposals for consulting services to identify multi-modal circulation, access and parking improvements along with recommendations for land use development, streetscape enhancements, and community branding, as well as strategies to promote housing opportunities in the area immediately east of Rochester’s Center City, which is home to both the Neighborhood of the Arts and the Rochester Public Market.

Building upon recently-completed street improvements on University Avenue and Union Street, and in anticipation of upcoming projects including the Inner Loop East Transformation, Public Market Master Plan Implementation, enhancement of the Main/Goodman intersection, multi-family housing developments, and planned street resurfacings, this project will create a plan for improvements to the neighborhood that enhances multi-modal circulation, connects regional destinations, strengthens the commercial presence on Main Street, expands housing opportunities, improves accessibility for residents, businesses, and visitors, and ameliorates parking issues. The plan will also consider branding strategies with a goal of giving the neighborhood a recognizable identity for both residents and visitors. Such strategies may build upon existing brands in the Neighborhood of the Arts and/or Public Market Village District or may develop a new brand/identity for the area.

An important sub-task of this project is to examine housing-related issues and opportunities in the Study Area. A comprehensive examination of housing and mixed-use development opportunities in the district is needed. In recent years, there has been notable investment from the private and public sector in this area, especially with respect to new housing development and rehabilitation of homes. The City of Rochester, in collaboration with various stakeholders in the area, intends to pursue a more coordinated and strategic investment approach in these neighborhoods in order to promote consistent objectives and leverage private investment.

The successful consultant team will have experience with all aspects of the proposed project scope, including: multi-modal transportation planning and design, especially bicycle/pedestrian transportation; parking management; marketing and branding; land use planning and zoning; housing policy; knowledge of the project area; and conducting/managing stakeholder groups and public meetings.

The maximum contract amount for this project (UPWP Task #6809) is $120,000. The budget includes Federal transportation planning funds and Community Development Block Grant (CDBG) funds. All relevant Federal requirements apply.

Proposal Submittal

Six (6) copies of the proposal must be received by 4 p.m. on Friday, Aug 8, 2014.

Address proposals to:

Erik Frisch, Transportation Specialist
City of Rochester Bureau of Architecture & Engineering
30 Church Street, Room 300B
Rochester, NY 14614


Notification to the successful firm is anticipated on Sept 17, 2014. The target completion date is June 30, 2015. The City may alter its timeframes as necessary.


To submit questions regarding the RFP or request the responses to all submitted questions, please contact Transportation Specialist Mr. Erik Frisch by email.

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