Rochester Mobility Enhancement Study

About the Project 

The purpose of this project is to first generally identify, examine and understand the broad connections, impacts and relationships between urban transportation goals and policies, key land use and development patterns and issues and the urban regulatory framework (zoning and permitting).

The project will then specifically evaluate the relationships between Rochester's current and future transportation goals, policies and projects and the city's current and future land use map and development pattern in order to determine appropriate modifications to the City's Zoning Code and map. These modifications will be proposed in order to align the code with potential new city development and transportation goals and objectives related to transportation choice, transit oriented development (TOD) / "urban village" development concept, improved walkability, sustainability and inter-modal connections, the "complete streets" concept and improved public realm design.

Key elements of the project will include:

  • An inventory of land uses, zoning regulations and transportation / census data by planning area;
  • An identification of key transportation corridors and transit routes and their surrounding land use characteristics;
  • A summary of current and proposed future city transportation and land use development policies, goals and objectives;
  • An analysis of the city's current transportation system and infrastructure including streets, highways, and trails as well as the bus, rail and urban goods movement systems and their overall relationship to land use development patterns and related zoning regulations;
  • An analysis of new transportation technology / parking trends for adaptability to Rochester (including intelligent / autonomous vehicles, car/bike sharing systems, ride sharing services such as Uber and Lyft);
  • A re-examination of the city's "urban village model" (proposed in the Renaissance Plan) and its relationship to improved mobility, transportation choice, the transit oriented development concept and ultimately, the city's zoning code regulation;
  • A re-examination of the "neighborhood schools" concept and its transportation, land use and zoning impacts;
  • Preparation of of conceptual zoning codes revisions to permitted zoning district densities and categories based on transportation impacts and influences;
  • Preparation of zoning code revisions to parking requirements and design standards; and,
  • Potential modifications to other zoning district regulations and boundaries based on transportation issues, goals and priorities.

The City's comprehensive plan (The Renaissance Plan) was adopted by City Council in 1999 and is currently in the process of being updated. The updated plan entitled "Rochester 4.0 -  Our Neighborhoods, Our Future" will be a product of extensive public interaction between the Mayor and city staff, a project steering committee, five neighborhood planning committees and the citizens of Rochester. The updated plan will describe a vision for the city over the next ten years. The plan will articulate goals, policies, strategies and recommendations that the city will implement over time to achieve that vision. 

The project will be closely aligned with the on-going update of the city's comprehensive plan and will analyze, from a generalized perspective, the impacts of those transportation characteristics and policies on land use development and zoning code regulations as well as the impacts of land use development and regulations on transportation policy.

Project Funding / Support

The City of Rochester received a $50,000 federally funded grant from the Genesee Transportation Council (GTC) as part of the Unified Planning Works Program (UPWP). The City of Rochester will contribute a $20,000 cash match and $30,000 of in-kind staff support to the project for a total budget of $100,000 for the study. The City has hired WSP / Parsons Brinckerhoff, a global consulting firm that specializes in innovative transportation policies and technologies as the project consultant conducting this study. 

Project Advisory Committee

A Project Advisory Committee consisting of City staff, representatives from Monroe County and New York State Department of Transportation, Rochester-Genesee Regional Transportation Authority (RGRTA), and other relevant community stakeholders will be formed to identify and discuss land use and transportation network conflicts and concerns, review consultant work products, and provide local knowledge and valuable feedback throughout the course of the study.  

Public Participation 

A series of public meetings will be held throughout the course of the project. An on-line public survey will also be developed and administered as a part of this study. In addition, the project team will seek to have a presence at City festivals and events over the course of Summer 2017 to provide additional opportunities for public feedback. Check back here throughout the course of the study for specific meeting dates, times and locations and other for other public input opportunities. 

Project Documents / Information

Rochester Mobility Enhancement Study Request for Proposals (RFP)  
Smart City Challenge Grant Application 
Project Summary Document  
Project Steering Committee (PSC) Meeting #1 Minutes - 3/24/17 

Tentative Project Schedule

Project Kick-off February, 2017
PSC Meeting #1 March, 2017
PSC Meeting #2 June, 2017
Public Meeting #1 Summer 2017
PSC Meeting #3 Summer, 2017
Public Meeting #2 Summer 2017
Draft Document Completed Fall, 2017
Final Document Completed January, 2018

Questions / Information / Comments

For more information about this project, contact Elizabeth Murphy, Senior Planner at (585) 428-6913 or