Campaign
Ten Highlights
Center
City
Transforming Rochester’s downtown into
a regional city center with
safe and exciting entertainment, night life, cultural
venues, housing and restaurants.
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 Chevy
Place
The reemergence of Center City continues with the development
of Chevy Place. To clear the way for development, the City
acquired the vacant contaminated property adjacent to a former
auto showroom that is now a city landmark known for its distinctive
Art Deco architecture. The property was cleaned up by the
City and sold to a private developer to build and manage
leased property. In addition, the City reconstructed the
surrounding streets with wider sidewalks and trees to improve
pedestrian access. The site now features 77 rental units
and an upscale café.
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Downtown Design
Charrette
In May 2000, the Downtown Design Charrette, sponsored by Sector
5 Neighbors Building Neighborhoods, the Center City Alliance,
and the Rochester Chapter of the American Institute of Architects-Urban
Design Committee, was held in conjunction with the City of Rochester,
to consider the future of downtown. The all-volunteer charrette
attracted over 250 people. Over 45 architects and designers
volunteered their services for a day of brainstorming and sketching.
A total of 31 drawings and sketches were digitized and preserved
for reference and will be incorporated into the vision for the
Center City. Implementation activities currently underway include
a Central Business District circulation study, Inner Loop redesign
study, Center City design guidelines, Center City parking study
and Center City master plan update. |
The
improvements to Front Street provide a
more
pedestrian-friendly access to the High Falls
entertainment
district. |
Center
City Signage
The city of Rochester has completed the concept design for a new
Center City way-finding signage program. The new signage will help
motorists find their way to over 40 Center City designations. Installation
of the new signage is expected to begin in late 2002 or early 2003.
During the 24 month Phase 1 Implementation of the Plan, the
City of Rochester invested $12,628,700 on municipal operations
and programs in support of the “Center City” Campaign goals and
policies.
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