Campaign Eleven Highlights Arts and Culture Expanding our cultural heritage so that Rochester becomes renowned as a world-class cultural center.

Horses on Parade
Following in the hoofprints of other international cities like New York, Toronto, Chicago and Zurich, Rochester trotted out Horses on Parade — over 150 fiberglass horses painted and embellished by local and regional artists and mounted in location throughout the City of Rochester, Monroe County and the region. This wildly popular project drew thousands of visitors throughout the summer of 2001. Following the exhibit, the horses were auctioned with the proceeds going to charity. Horses on Parade was a collaborative effort of High Falls Brewing Company, Dixon/Schwabl Advertising, the City of Rochester and the Arts and Cultural Council of Greater Rochester.

ARTWalk

ARTWalk is an interactive outdoor museum connecting cultural institutions, artist studios, restaurants and merchants in the Neighborhood of the Arts. ARTWalk is an urban trail with a decorative sidewalk and unique hand-crafted benches that features sculpture and other installations, as well as the performing and literary arts. Some elements are permanent, while others will evolve and change.

ARTWalk started as a grassroots project and evolved through the efforts of individual artists, community groups, city officials, and cultural institutions including Writers & Books, the Memorial Art Gallery and the George Eastman House. ARTWalk was funded by local and state grants, as well as the contributions of individual supporters.

Rochester Music Fest Genesee Valley Park provided a green and glorious background for The Rochester MusicFest — one of the most highly anticipated and popular music events in the region. This event draws thousands from all over the region.

During the 24 month Phase 1 Implementation of the Plan, the City of Rochester invested $2,833,100 on municipal operations and programs in support of the “Arts and Culture” Campaign goals and policies.