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The Plan - Campaign Ten: Center City

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      (44 megabyte pdf file)
Policy:
It is the policy of our city to pursue recognition and development of our downtown as the region's "Center City" to include an exciting mix of housing, specialty retail and services, restaurants, arts and cultural venues, entertainment and "nightlife." We will also encourage the marketing and promotion, both regionally and nationally, of our "Center City" as the economic and cultural core of our region and its recognition by both citizens and visitors as being safe, vital and exciting.
GOALS STRATEGIES

(A) Reduce the office and commercial (retail) vacancy rate within our "Center City" through appropriate actions that include the attraction of new tenants as well as the removal or conversion of unneeded space. 


1. Create market oriented site based data bank. 
2. Promotion of opportunity sites.
3. Improved safety perception.
4. Encourage strategic development.

(B) Develop unique festivals, events, celebrations and venues within our "Center City" that help create and enhance its identity, draw businesses, residents and visitors and provide a strong "sense of place" and identity for our community.


1. Develop or modify charge of some existing entity to coordinate/facilitate festivals/ events in the Center City.
2. Encourage Street activity in the Center City.
3. Develop a series of activities which celebrate the winter season.

(C) Encourage the development of an economically viable "Center City" (central business district and surrounding areas) that functions as the region's 24-hour activity center and is a safe and attractive environment for the cultural, nightlife, business, arts and entertainment center of our region.


1. Enhancement of parking facilities/systems. 
2. Promotion of Center city.
3. Enhance physical attributes.
4. Transportation Enhancements.
5. Increase financial resources directed to general enhancement, safety-related and beautification projects within Center City.

(D) Increase the number of people living in our "Center City" through affordable as well as market-rate housing development.


1. Attract developers to undertake "Center City" housing projects, as well as buyers/renters for these housing developments.
(E) Create a strong, competitive and marketable identity for our "Center City" that is locally, regionally and nationally recognized. 1. Promote Center City as a unified entity with distinct districts which are linked to each other and the Core.
2. Market Center City entertainment venues, restaurants, clubs, museums and cultural attractions as a package.
3. Market the Center City area regionally as the place to be when venturing out to explore western NY and the Finger Lakes Region.

(F) Create a new functional boundary for what is now known as "downtown" that will be perceived, identified and marketed as the region's "Center City."


1. Develop a concept model for the Center City and its key components.

(G) Create physical connections and design relationships within our "Center City" that reduce the barrier represented by the Inner Loop and connect surrounding areas, neighborhoods and districts including the retail/office core, the festival riverfront areas, the High Falls entertainment district, the Erie Harbor on the Genesee waterfront, the West End and Susan B. Anthony District and the East End and South Wedge areas. 


1. Evaluate current and planned circulation patterns in the Center City.
(H) Create a strong visual and aesthetic image for our "Center City" through articulated urban design and unique and inspiring architectural form. 1. Develop\produce a cohesive and comprehensive center city Master Plan. Roll into the plan all known initiatives. Involve developers and the public in the review and input. This would be an update to the Vision 2000 plan done by Lane Frenchman.
2. Incorporate techniques in the City's new Zoning regulations to insure development and existing codes enhances the unique character of the Center city districts.
3. Develop a "Center City Entry Points" program to announce entry into the districts. Design to include lighting and unique icon\images that signify arrival and entry.
4. Development of Center City facade and streetscape improvements.

CenterCityLogo

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