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The
Plan - Campaign Eleven: Arts and Culture
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Policy:
It is the policy of our city to support and promote arts
and cultural events, activities and institutions in a
way that establishes our city as a "world-class" cultural
center, contributes to our community's life, vitality
and growth and promotes citizen and business partnerships
in using those resources to create economic development
and community pride. |
| GOALS
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STRATEGIES
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| (A) Utilize
our arts and cultural heritage and current assets as an
economic development tool to create growth opportunities
and a sense of community spirit and pride. |
1. Implement
policy of 1% allocation for arts program in capital construction
projects.
2. Incorporate arts and culture into all city projects.
3. Support/enhance opportunities for artists to live,
work & exhibit in the city.
4. Authorize the Arts & Cultural Council for Greater
Rochester to serve as the city/county agent for cultural
development, planning and promotion. |
(B) Develop
new and/or expanded venues for arts and cultural facilities,
entertainment and activities throughout our city, including
our diverse residential neighborhoods.
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1. Support
the development of a center city, multi-venue Performing
Arts Center that would be a signature piece of architecture.
2. Create a standing Arts & Cultural Committee as
part of City Council. |
| (C) Promote
our community as the center for arts and cultural activity
in our region. |
1. Develop
and promote cultural tours.
2. Redevelop High Falls Interpretive Center into a "Rochester
Museum".
3. Develop new directional sign age from I-490, Inner
Loop, Thruway to cultural attractions.
4. Locate information kiosks around the city with a directory
of Rochester's arts and cultural institutions.
5.Develop a website containing broad based arts and cultural
information and events calendar.
6.Mass media campaign emphasizing arts as an asset.
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| (D) Encourage
citizens to actively support and participate in our diverse
arts and cultural activities, in a way that encourages
more interactions and builds and strengthens our community.
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1. Educate
citizens through neighborhood organizations, libraries,
schools, Internet, mass media, etc. of cultural assets
in their neighborhoods.
2. Develop aggressive campaign to establish art on public
and private spaces throughout the City to include neighborhoods.
3. Fund/support diverse neighborhood festivals.
4. Enhance "Culture Builds Communities" program.
5. Develop a broad-based funding mechanism for the arts.
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(E) Encourage
our arts and cultural institutions to be partners with
each other in the development and enhancement of our city
becoming the region's arts and cultural center.
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1. Promote
a "theme" for city events.
2. Encourage the support of the arts through community-wide
fundraising campaigns, i.e. "Give a dollar for the arts".
3. Promote and extend "gallery night" into a city-wide
event.
4. Develop a "museum passport" of other collaborative
initiatives within the cultural industry.
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(F) Promote,
enhance and protect our city's historic, cultural and
educational resources as unique assets that contribute
to our city's vitality and "sense of place."
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1. Develop
marketing "theme/strategy" to reflect the city as a "place
for arts".
2.Research getting museums/galleries involved in the neighborhoods
perhaps through an "adopt a neighborhood association"
program and an "adopt a piece of art"
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