Bull's Head Redevelopment Project

With over $10 million in public investment for predevelopment and planning activities, the City is making available for redevelopment, an area totaling over 12 acres in the heart of the Bull’s Head community.  In response to this ongoing public investment and with a majority of these activities completed, the City now seeks to partner with a qualified developer to advance the long awaited revitalization of this important community hub.

Dawson Team Selected as Prime Developer

The Dawson Development Team will serve as the City’s partner to develop approximately 12 acres of City-owned property in the Bull’s Head district. The Team also includes: Brinshore Development of Chicago; Shift Capital of Philadelphia, Pa.; and USC of Rochester. Learn more>> 

The community’s highly anticipated revitalization of Bull’s Head is a high priority for the City. Development opportunities at Bull’s Head are guided by over a decade of community planning.  Through its partnership with the Dawson Team, the City intends to advance new development that will:

  • Present the highest and best use for the sites as well as the surrounding area;  
  • Return the sites to the tax roll and increase the City’s tax base; 
  • Support and be consistent with the objectives, strategies, goals, and recommendations set forth in: 
    • Rochester 2034, the City of Rochester’s Comprehensive Plan 
    • The Bull’s Head Urban Renewal Plan  
    • The Bull’s Head BOA Revitalization Plan
  • Present high quality design that complements the surrounding rich historic and architecturally prominent context;    
  • Visually enhance the adjacent streetscapes;  
  • Provide uses that relate to and activate the commercial corridors; 
  • Create permanent job opportunities for city residents; and, 
  • Encourage development in one of the City’s Opportunity Zones.  


     A. Bull’s Head Location Map

     B. Bull’s Head Urban Renewal Plan

     C. Bull’s Head Brownfield Opportunity Area Revitalization Plan

     D. Bull’s Head Redevelopment Concept Plan (revised on 9/3 to include graphic bar scale)

     E. Traffic Impact Study Report

     F. Demographic, Economic and Market Trends Analysis

     G. Citywide Housing Market Study

     H. Commercial Corridor Study 

     I. Existing Conditions Survey Map

     J. Existing Environmental and Subsurface Conditions Reports 

     K. Eligibility Requirements

Developer Informational Session Zoom webinar: