ShopTheRoc - Shop Local, Buy Local


Why #ShopTheROC?

Update: ShoptheROC is one of several City programs supporting businesses and residents during the pandemic and in preparation for the recovery. To learn more, visit our Jump Starting ROC web page at  

When people shop local, local small businesses thrive, jobs are retained and best of all--more jobs are created. If consumers spend $100 at a local business, roughly $68 stays in our local economy. When consumers spend the same amount at a non-locally owned business, only $43 stays in the local economy. The #ShopTheROC” movement is the City of Rochester’s campaign to bolster local businesses and encourage residents and visitors to patronize stores, restaurants and service providers in Rochester’s neighborhoods by supporting the efforts of merchant and business associations as well as local businesses in the city.

Join Shop the ROC

Interested business owners or organization managers can access the form to submit their information to the listing to be included in future updates here>>  

Looking to Shop Local?

See our interactive mapping application that will help you explore what local businesses provide different goods and services near you here>>