News Release - ROC the Riverway Weekend Will Celebrate the Genesee

City of Rochester

News Release 

(Friday, Sept. 7, 2018) – Mayor Lovely A. Warren announced today that ROC the Riverway Weekend, formerly River Romance, will be held Oct. 5 through 7 featuring a wide array of events and activities to celebrate the Genesee River.

“Thanks to the vision of Gov. Andrew Cuomo, Rochester is finally moving forward with an ambitious program to fully realize the job-creating, community-building potential of the Genesee River,” said Mayor Warren. “ROC the Riverway Weekend will give us an opportunity each year to help citizens engage with the river and learn more about the exciting new developments that are underway, while having fun at the same time. I want to thank the many volunteers and stakeholders who will make this weekend so successful and for helping us advance our goals to create more jobs, safer/more vibrant neighborhoods and better educational opportunities.”

ROC the Riverway Weekend will feature more than three dozen events and activities to highlight the historic significance, natural beauty and economic potential of the Genesee River in Rochester.
Events include guided tours, historical reenactments, nature walks, bike rides, kayak excursions and the popular marriage-vow renewal ceremony on the Pont de Rennes pedestrian bridge. There will also be events to help visitors learn about the ongoing ROC the Riverway riverfront development program, which features more than 30 projects to transform the city’s relationship with the Genesee River.

A full schedule of ROC the Riverway Weekend activities will be released Sept. 26 and distributed by the event’s media partner, City Newspaper. To learn more about the ROC the Riverway program, visit


News Media: For more information, contact Interactive Media Editor Patrick Flanigan at 428-7135.