News Release - Mayor Warren Celebrates Grand Opening of ShiftDiff

City of Rochester

News Release 

(Monday, Jan. 7, 2019) -- Mayor Lovely A. Warren and local leaders joined business owners Amorette and Raheem Miller today to celebrate the grand opening of ShiftDiff LLC, a job-search engine that specializes in connecting local applicants to local employers.

“I am happy to welcome Amorette and Raheem Miller and ShiftDiff to the Rochester job market,” said Mayor Warren. “As we strive to create more jobs in our region, we must bridge the gap between employment opportunities and job candidates, and that’s what ShiftDiff is here to do. Amorette and Raheem understand the local job market and where it is headed, so they’re in a great position to help their clients tap into that market.”

ShiftDiff is focused on the Finger Lakes Region helping job-seekers maximize their potential and search career opportunities. With an interest in building community though employment, the Millers strive to make the job search process simple and seamless.

Amorette is labor advocate and former labor relations manager who genuinely cares about the experiences people have at work. Having owned a small clothing company in her 20s, her career has come full circle, and she strives to provide a strong support network for job-seekers of every level, from youth to seasoned professional. “We understand that employees help an organization succeed and grow, and we’re there from the beginning to help nurture this relationship,” she said.

Raheem, a charter school administrator and coach, has worked with city youth as a mentor and counselor. He cares about the future of Rochester’s young men and women “If we do not make the job search easy, then our graduates will lose out on opportunities,” he said.

In addition to an upload-resume option and job search features, the website hosts the The Lunch Break blog, which offers trade tips and expert advice to prepare job seekers for the application and interview process, as well as success in future careers. Information on upcoming training events and job fairs is also posted on the blog.

The name ShiftDiff is a nod to effort that goes above and beyond. It refers to the extra pay received by employees for working a late night or evening shift. The ShiftDiff office is located at 30 N. Union St. To learn more, visit

The firm received a $5,000 small business matching grant from the City.


News Media: For more information, contact Patrick Flanigan at 428-7135.