Midtown Project Description


Update: Mayor Taps Golisano Performing Arts Center for Parcel 5

(Friday, April 7, 2017) -- Rochester Mayor Lovely A. Warren today announced a major job-creating project to include the Golisano Center for the Performing Arts and Tower with housing, retail shops, restaurants and additional parking as the City’s selection for the development of Parcel 5 at Midtown. The project will be a joint veGolisano PAC Midtown Lofts Main Street View Thumbnture between Morgan Communities and the Rochester Broadway Theatre League (RBTL). Learn more>> 

Reshaping Downtown

Midtown Rising is a redevelopment partnership that is positioning Rochester, New York for its future by significantly reshaping the downtown core through major public and private investment, job creation and infrastructure development.  At the heart of the project is the rehabilitation of the nearly 9-acre former Midtown Plaza into a mixed-use area designed to attract a critical mass of residents and 24/7 amenities that contribute to a vibrant live-work-play  environment. 

The former Midtown Plaza consisted of 1.5 million square feet of vacant, office and retail buildings covering 8.6 acres.  The complex was home to McCurdy’s department store, an array of retail shops, and an office tower with an upscale hotel and restaurant located on the top four floors.

The Midtown Rising project involves the demolition of most of the Midtown buildings, the adaptive reuse of the former Seneca Building, adaptive reuse of the former Midtown Tower (now known as “Tower280”), inclusion of new streets and open space, and creation of three development parcels.

New York State and the City of Rochester began taking the necessary steps to acquire, remediate, partially demolish, and rehabilitate the Midtown site for reuse in 2007. To date, Empire State Development (ESD) has invested over $60 million, along with over $55 million from both the City of Rochester and the Rochester Economic Development Corporation (REDCO.

To date, 1,934 construction jobs have been created through all of the combined activity at Midtown and 561 permanent jobs have been either created or retained.