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Liberty Pole Lighting & Parade to Roc Holiday Village

Start Your Family's Holiday Traditions Downtown!

Join us Saturday, Dec. 7, 2024 at 5 p.m. as we kick off the holiday season with the Lighting of the Liberty Pole and Family Parade to the ROC Holiday Village, sponsored by MVP Health Care.

Schedule of Fun!  

5 p.m.:  Join Santa, elves, and other costumed characters as they greet kids and light the Liberty Pole. Prime Time Brass will play holiday favorites as we light the Liberty Pole!
5:15 p.m.: Family parade from Liberty Pole to the City of Rochester Roc Holiday Village at Dr. MLK Jr, Park 
5:40 p.m.:  Arrive at Roc Holiday Village 

  • FREE Visits with Santa until 8 p.m.!
  • Free ice skating and free skate rentals, sponsored by Wegmans (quantities will be limited, so bring your own skates if you have them!)
  • Local artisans selling unique gifts for everyone on your list
  • Great food & drink
  • Multiple photo opportunities  
  • Free kid crafts 


FREE Parking is available at the Mortimer Street Garage, 25 Clinton Ave North between Mortimer St & Division St. Free street parking is available on the weekends. 

Parking is also available at other nearby garages like Washington Square Garage and East End Garage for $7.


The City discourages bringing your pets to special events in Rochester, unless the event specifically involves them. Past experience has taught us that the combination of loud noise, crowds, small children, emergency vehicles, extreme weather, etc. can cause concerns with even the most well-behaved pets & we do not want to risk the safety of either the attendees or the pets!