West Main Street Multimodal Transportation and Placemaking Study

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The third survey is now live. It can be accessed by clicking here.

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About the Project

As the western gateway to Center City and serving both local and regional transportation functions, West Main Street is poised to claim a central role in the economic and cultural life of the surrounding neighborhoods. Through the West Main Street Multimodal Transportation and Placemaking Study, the Genesee Transportation Council and the City of Rochester seek to create an actionable vision for West Main Street that reflects a revived multimodal, economic, and cultural corridor. This Vision will be created by and for the community surrounding this key City corridor. This project kicked off in December 2020 and is due to be completed by December 2021. Please check this website frequently for updates and opportunities to provide input and be involved in the planning process.

The City recently completed a Comprehensive Plan, Rochester 2034, that guides development over the next 15 years. Building on the work that went into that plan, the City has launched this project, specific to West Main Street between Chili Avenue and I-490. This project will seek answers from the public on questions like:

  • What should West Main Street look like?
  • How should transportation be organized on West Main Street?
  • What kinds of public art should be displayed, and where?
  • What kinds of economic development programs will spur activity that will help grow wealth from within the community?
  • How should the final project vision be implemented?

At the conclusion of the project, the City will have a roadmap for making investments and changes to the street design, policies, and programs based on the community visioning process.

 

Getting Involved

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Community involvement in this project is essential to its success. There will be a wide range of opportunities to share your ideas for this project, including frequent surveys and pop-up events (See below). The full Public Engagement Plan is available to download here. You can use this form to provide us with your name and contact information. We will only use this contact information to update you on the progress of the project and to point you towards various ways you can provide your input. You can also reach out to the project manager, Darin Ramsay, by email or phone at: 585-428-6695.

Surveys

The first survey has been closed. Results of that survey can be downloaded here.

The second survey has been closed. Results of that survey will be posted here shortly.

The third survey is live. Please click here to take the survey.

Pop Up Events

We will be holding Pop Up events along W Main Street during the course of the project. We will be advertising these Pop Up events here and on the City's Facebook page.

  Location Date Time
Pop Up #1  MOCHA Center, 470 W Main Street Thursday, Feb 25 4 pm to 6 pm
Pop Up #2  MOCHA Center, 470 W Main Street Friday, March 5 9 am to 11 am
Pop Up #3 Carriage Factory Apartments, 33 Litchfield St Tuesday, March 23 1 pm to 3 pm
Pop Up #4  MOCHA Center, 470 W Main Street      Thursday, March 25  4 pm to 6 pm     
Pop Up #5 MOCHA Center, 470 W Main Street      Thursday, April 8 4 pm to 6 pm
Pop Up #6 TBD TBD TBD

 Popup-1-1 Popup-1-2 Popup-1-3

Steering Committee

A Project Steering Committee, made up of area business owners, residents, and other representatives will meet monthly to help guide the Project and ensure that local voices steer the outcomes. If you are a resident of W Main Street, and feel that you would make a good member of the Steering Committee, please email or call the project manager at: 585-428-6695. 

Steering Committee Meeting #1

The first steering committee meeting was held on November 20, 2020. This meeting was for Steering Committee members to introduce themselves, suggest further people to reach out to for inclusion on the steering committee, provide an overview of the project, and look for feedback on how to ensure engagement activities provide the maximum amount of opportunity for residents to provide input.

The meeting was recorded and can be viewed here. You can also download the meeting agenda,  minutes, and presentation.

Steering Committee Meeting #2

The second steering committee meeting was held on December 16, 2020. This meeting saw the inclusion of a few new members on the Steering Committee. Project goals were discussed with an eye to refining them before they are brought out to the public.

The meeting was recorded and can be viewed here. You can also download the meeting agenda, minutes, and presentation.

Steering Committee Meeting #3

The third steering committee meeting was held on January 22, 2021. This meeting discussed the initial survey results and the projects next steps. The consultants will be preparing an existing conditions report in the next few months as well as refining project goals. 

The meeting was recorded and can be viewed here. You can also download the meeting minutes and presentation.

Steering Committee Meeting #4

The fourth steering committee meeting was held on February 19, 2021. This meeting discussed the 1st survey results, went over the 2nd survey questions, looked at initial corridor data (car ownership, crashes, commute mode), discussed moving forward with Revitalizing Rochester Funding, and finally, overviewed the draft outline for the Existing and Planned Conditions report.

The meeting was recorded and can be viewed here. You can also download the meeting minutes and presentation.

Steering Committee Meeting #5

The fifth steering committee meeting was held on March 26, 2021. This meeting discussed the 2nd survey results, went over the 3rd survey questions, and took a deep dive on corridor and existing conditions data.

The meeting was recorded and can be viewed here. You can also download the meeting minutes (forthcoming) and presentation.  

West Main Street History

Read a short history of public transportation on W Main St by Jim Dierks from the New York Museum of Transportation.  

 

Project Documents  

Public Engagement Plan - November 2020

 

Project Consultants 

This project is being led by Toole Design, with support from Highland Planning and Grayscale Collaborative. More information on these firms can be found on their websites linked below.

Toole Design is a planning, engineering, and landscape architecture firm that specializes in multimodal transportation. With 17 offices around North America, Toole Design’s mission is to create livable places where walking, bicycling, and taking transit are safe and enjoyable for everyone, and where all streets and walkways are “places” unto themselves. Toole Design’s staff are passionate about designing places to be safe, beautiful, context sensitive, functional, and enduring. Their work includes everything from hardscapes and landscape designs to public plazas, streetscapes, facades, waterfronts, and parks. Toole Design is a Woman Owned Business Enterprise.

Highland Planning is a community development firm specializing in public outreach, market analysis, and research management. Located in Rochester, NY, they focus on helping municipalities and state agencies uncover issues and opportunities through public involvement on a wide range of project types. They’re areas of expertise include developing public engagement strategies, hosting and facilitating in-person and virtual public meetings, leading focus groups, managing surveys, and conducting a wide range of innovative pop-up outreach events. Highland Planning is a Women Owned Business Enterprise and a Disadvantaged Business Enterprise.

Grayscale Collaborative is a design firm that works at the intersection of race, class, and the production of urban space. They work with clients and communities to take on complex urban challenges, reconcile competing interests, forge new and ongoing relationships, and work collaboratively towards better designed and more inclusive built environments. Grayscale Collaborative is a Disadvantaged Business Enterprise in the state of Massachusetts.

 

SEE ALSO

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