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Healthy ROC Grocer Program

About Healthy ROC Grocer Program

The Healthy ROC Grocer Program makes it easy for you to find stores conveniently located in your neighborhood or near your workplace to quickly fill your shopping basket with nutritious, wholesome foods that support well-being for you and your family.

Whether you're looking for a gallon of milk, traditional foods or ingredients, or a wholesome prepared meal, the information below will connect you to shopping options.

Look for the Healthy ROC Grocer logo to find a wealth of healthy options right in your backyard!


Healthy ROC Grocer

Healthy ROC Grocer Program Partner Stores

Partner Stores

999 MarketSE709 S Clinton Ave
Abundance Food Co-opSE571 South Ave
Alba's MarketNW1687 Dewey Ave
Alice's MarketSE1477 South Ave
Bonga-LoSW480 W Main St
Bottomline WholesaleNE280 N Union St
BSG Mini MartNW480 Dewey Ave
Convenient Market and DeliNE1430 N Clinton Ave
D&L Tropical GroceriesSW1005 Genesee St
Dybowski Authentic Polish MarketNE1325 Hudson Ave
Dream Town Deli SW275 East Ave
Empire MeatsNW1356 Lyell Ave
Empire MeatsSE1337 N Goodman St
Empire MeatsSW626 W Main St
Gorkha StoreSW537 State St
Grape and Orange Mini MarketNW111 Orange St
Grocery BazaarNW639 Lake Ave
Halal Market & Meats Inc.NE311 E Ridge Rd
Highland Market SE830 South Ave 
Homegrown and Handmade MarketSE986 Monroe Ave
New HikariSW1667 Mt Hope Ave
Olindo's Cash and CarryNW1510 Lyell Ave
Plymouth Express DeliSW743 S Plymouth Ave
Public Meat & Grocery NE600 Hudson Ave
Skip's on the RidgeNW640 W Ridge Rd
Dress Your Store for Success - Promoting Healthy Options Starts With You!

Become a Healthy ROC Grocer

The Healthy ROC Grocer Program makes it easy for shoppers to find your store to quickly fill their shopping baskets with more nutritious, wholesome foods that support their and their family’s well-being. 

The City of Rochester wants to support small businesses that supply healthy and nutritious foods in every neighborhood. Benefits of participation are inclusion in a FREE paid media campaign encouraging shoppers to visit their Healthy ROC Grocer. The campaign will direct people to shops participating in the program and increase awareness of the Healthy ROC Grocer logo. 

The media campaign will consist of the following: 

  • Billboards, bus shelters, and transit hubs 
  • Paid social media ads and other digital options 
  • FREE listing in the City of Rochester web page and social media advertising through City channels. 
  • FREE Point of Sale (POS) items to enhance your store and bring attention to more nutritious food options while tying your store to the advertising campaign. 

Any grocery or market in the City of Rochester that currently offers healthier food options and complies with all city and state rules and regulations can get qualified through the City of Rochester’s Healthy Foods Assessment Tool. Email us at for more information. 

Store Types: 

  • Neighborhood Markets
  • Meat Markets
  • Small Scale Grocers
  • Specialty Food Stores
  •  Wholesalers 

Stores will be reviewed using the Healthy ROC Grocer assessment tool that assigns points for a range of healthy fruit, vegetable, dairy, protein, and grain foods. Point values are determined by the USDA MyPlate nutrition guide. Additional points are assigned for accepting SNAP and WIC. 

• Dairy (any – animal & plant-based) 
• Fruits (any – fresh, canned, frozen)
• Vegetables (any – fresh, canned, frozen)
• Grains (any – rice, barley, oats, corn, quinoa, etc.) *
• Proteins – meat (any – pork, poultry, beef, fish) & plant-based (any – beans, lentils, peas, veggie burgers, etc.) * 
 *fresh, canned, frozen, dried

 Also encouraged:

  •  Breads, baked goods and pastas
  •  Ethnic options (kosher, halal, spices and seasonings, etc.)
  • Healthy prepared meals
  • Accept SNAP, WIC, or participate in the Double Up Bucks program

Email us at to set an appointment to meet at the store with the owner or an employee designated by the owner. At this meeting, the City will: 

  • Go over the program guidelines and benefits
  • Confirm your store qualifies for the program with the Healthy Foods Assessment Tool
  • Take an order for FREE Point Of Sale (POS) items for display and to promote more nutritious foods
  •  Arrange for POS items delivery

After this meeting, the owner or designated employee will:

  • Contact the NSC when refill of items is needed.
  • Continue selling healthy food options.
  • Remain in compliance with all city, state and federal regulations.