Bull’s Head Revitalization - Street Improvements

Project Description

This project will reimagine the streets adjacent to the Bull’s Head Development Project. This includes the reconfiguration of the intersections of West Main Street/Genesee Street/Brown Street and West Main Street/Chili Avenue/West Avenue/York Street. The new design aims to improve traffic, safety, and equity, with design considerations for disadvantaged and vulnerable populations in the neighborhood, and promote reinvestment in the Bull’s Head Neighborhood. The street project includes new street construction, changes to existing streets, and milling and resurfacing many of the streets adjacent to the development project.

Other improvements would include utilizing a ‘complete streets’ approach throughout streets within the targeted development area to better integrate pedestrians into a safer and more efficient multi‐modal transportation network.

The City Street Design team is working closely with public and private utilities to coordinate relocation needs and new public and private infrastructure to support the redevelopment of Bull’s Head.

Design services are 100% locally funded. Right of way services, construction and inspection of the project are funded with local and federal funds.

Project Background

The Bull’s Head Revitalization project background and other project-related content can be found here: https://www.cityofrochester.gov/BullsHeadRevitalization/


Project Team

City of Rochester
Monroe County
New York State Department of Transportation
Prime Street Design Engineering Consultant: Erdman Anthony
Survey, Mapping & Environmental Sub-consultant: Ravi Engineering (MBE)
Landscape Design Sub-consultant: EDR (WME)
Public Outreach Sub-consultant: Highland Planning (WBE)

Project Documents

Public Involvement

The Neighborhood Business Development project planning team was involved in years of extensive public outreach and community engagement that resulted in funding for the engineering design and construction of streets for the Bull’s Head area.  Street Design public meetings will be listed here.

Anticipated Project Schedule

Preliminary Design: Spring 2023 - Spring 2024
Final Design: Spring 2024 - Summer 2025
Bidding and Award: Fall 2025 - Spring 2026
Advanced Private Utility Work:    Spring 2025 - Spring 2026
Construction: Spring 2026 - Fall 2027



For questions please contact:
Lisa Y. Reyes
Street Design Project Manager