Best Parking at the Market

18 Bike program web page header The Market offers a year-round incentive/reward program for those who use bicycles for transportation to and from the City of Rochester Public Market!

Here’s how it works:  

* Register for the program at the Market Office on any regular Market day during open hours (Tuesday and Thursday 6 a.m. to 1 p.m., Saturday 5 a.m. to 3 p.m.),
or during any free-admission official Market special event.

 bikeprogramsticker* Receive your official Best Parking at the Market bike helmet sticker (see right) and program flyer
(If you'd prefer to register remotely: send email to with your name, mailing address, phone number, email address, and zip code. We'll sign you up and send you a helmet sticker and program flyer!)
* Affix your sticker to your bike helmet.  (Yeah, we want you to wear a helmet. It's good for you!)

* Each week you ride your own bike or a Pace bike-share bike ( to a regular Market day or Market special event, you can enter a drawing to win Market Gift Tokens. And there’s no limit to the number of times you can win!  

* To enter the drawing for each week you ride to the Market: 

cyclistextraoordinaire (2)Drop by the Market Office on regular Market days and during regular Market hours with your helmet and sticker, and sign in for the weekly drawing on the clipboard in the lobby. 

Or, send a smart-phone "selfie" showing your official helmet sticker with its number, bike, and any recognizable piece of the Market to

AND CHECK THIS OUT: All registered participants qualify for a discount on any bike cargo gear at Full Moon Vista Bike Shop, 1239 University Avenue! This includes bike baskets, panniers, trailers, and other gear to make it easy to tote your Market purchases by bike.  Just show your official helmet sticker at the shop to get the discount.  

Questions?  Write to, or call 585-428-7282. 

To learn more about all the exciting improvements the City is making for cyclists, go to

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