Best Parking at the Market

18 Bike program web page header The Market offers a year-round incentive/reward program for those who use bicycles for transportation to and from the City of Rochester Public Market!

How it works

* Register for the program at the Market Office on any regular Market day during open hours (Tuesday and Thursday 6 a.m. to 1 p.m., Saturday 5 a.m. to 3 p.m.),
or during any free-admission official Market special event.

bikeprogramsticker* Receive your official Best Parking at the Market bike helmet sticker (see right) and program flyer. 
(If you'd prefer to register remotely: send email to with your name, mailing address, phone number, email address, and zip code. We'll sign you up and send you a helmet sticker and program flyer!)
* Affix your sticker to your bike helmet.  (Yeah, we want you to wear a helmet. It's good for you!)

* Each time you ride a bike to a regular Market shopping day or free-admission special event, you can enter a drawing to win Market Gift Tokens. Note that you can participate in this program using Pace bike-share bikes as well--we even have two Pace stations at the Market! (See for more info.)

* This is a year-round program, just like the Market, and there’s no limit to the number of times you can win!  

* The prize drawings are done every month. One monthly drawing factors in the number of times a participant rides to the Market that month--the more times you ride, the greater chance you have to win that drawing. The other drawing is truly random--we do these because we wouldn't want someone *not* to ride if they don't feel like they can ride enough to win!  In other words, every time you ride to the Market, you have a chance to win!      

* To enter the prize drawings for each time you bike to a regular Market day or special event:  

cyclistextraoordinaire (2)Drop by the Market Office (the two-story brick house) with your helmet and sticker, and sign in for the weekly drawing---find the clipboard on the desk in the Office lobby.  

Or, send a smart-phone "selfie" showing your official helmet sticker with its number, bike, and any recognizable piece of the Market to

AND CHECK THIS OUT: All registered participants qualify for a discount on any bike cargo gear at Full Moon Vista Bike Shop, 1239 University Avenue! This includes bike baskets, panniers, trailers, and other gear to make it easy to tote your Market purchases by bike.  Just show your official helmet sticker at the shop to get the discount.  

Questions?  Write to, or call 585-428-7282. 

To learn more about all the exciting improvements the City is making for cyclists, go to

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