Skip to main content

Pace Car Program

23 ROC Pace car header

Set the Pace for Vehicle Safety

The Pace Car Program is a partnership between the City of Rochester, the County of Monroe, and Reconnect Rochester, which asks drivers to be part of the solution to make city streets safer for pedestrians, bicyclists, drivers, and all who are out and about engaging in daily life.

Drivers sign a pledge to drive within the speed limit, drive courteously, yield to pedestrians, and be mindful of bicyclists and others on the street. Those taking the pledge display the yellow Pace Car sticker on their vehicles. It’s a citizens-in-action movement, with citizens leading by example, helping to calm traffic and raise awareness of the need for livable streets

A Pace Car Driver recognizes that quality of life for all residents is enhanced when responsible drivers adhere to the laws and safe driving practices on every street in our neighborhoods. A Pace Car Driver also serves as an example so that others will respect safety on our streets.

Display the sticker on a window, bumper, or body of the rear of your vehicle.


How to become a Pace Car

For City of Rocheser residents, you can submit the pledge online to receive your free Pace Car sticker in the mail. You can also fill out a paper form in person at one of the City’s Neighborhood Service Centers, or receive a form by contacting the County of Monroe at

  • By doing so, you will pledge to:
  • Be aware of and observe the speed limit.
  • Slow down near schools and other areas such as playgrounds, parks, residential streets where children are often present.
  • Always yield to pedestrians crossing the street.
  • Come to a complete stop at stop signs, then look carefully before proceeding.
  • Be courteous to bicyclists and other road users.
  • Do not tailgate.
  • Do not block walkways, bike lanes, or a driveway when parking.
  • Consider using alternative means of transportation and consolidate car trips to reduce traffic on residential streets.
  • Display the Pace Car Bumper Sticker on their vehicle so other drivers know why they are driving courteously and at a safe speed.


Pledge Form Locations

Fill out the Pledge Form in person by visiting one of the City’s Neighborhood Service Centers during normal business hours, Monday through Friday, 8 a.m. to 5 p.m.

Northwest Quadrant Neighborhood Service Center 
(585) 428-7620 
400 Dewey Avenue 
Rochester, NY  14613 
Anna Keller, Administrator 

Northeast Quadrant Neighborhood Service Center 
(585) 428-7660 
500 Norton St 
Rochester, NY  14621 
 John McMahon, Administrator

Southwest Quadrant Neighborhood Service Center
(585) 428-7630 
923 Genesee St 
Rochester, NY  14611 
Charles Reaves, Administrator

Southeast Quadrant Neighborhood Service Center 
(585) 428-7640 
320 N Goodman Street - Suite 209 
Rochester, NY  14607 
Erica Hernandez, Administrator

Encourage others to sign the pledge. The more Pace Car drivers the safer our streets will become!


More About the Pace Car Program

The Pace Car program was created by David Engwicht, a national traffic-calming advocate and author of several books on the topic of reducing the negative effects of motor vehicle traffic.

Roc Pace Car was brought to Rochester by volunteer Marcia Zach, co-chairperson of the Highland Park Neighborhood Placemaking Team and began at the Highland Park Neighborhood Association’s National Night Out, where more than 50 citizens signed the pledge. It was introduced as a City initiative as a pilot program in the Southeast Neighborhood Service Center in partnership with ReConnect Rochester and expanded citywide in 2016.