Pace Car Program

Roc Pace Car banner

Set the Pace for Vehicle Safety

The Rochester Pace Car Program asks drivers to be part of the solution to make city streets safer for pedestrians, bicyclists, drivers and all who are out and about engaging in daily life.

Drivers sign a pledge to drive within the speed limit, drive courteously, yield to pedestrians and be mindful of bicyclists and others on the street. Those taking the pledge display the yellow Pace Car sticker on their vehicles. It’s a citizens-in-action movement, with citizens leading by example, helping to calm traffic and raise awareness of the need for livable streets.

A Pace Car Driver recognizes that quality of life for all residents is enhanced when responsible drivers adhere to the laws and safe driving practices on every street in our neighborhoods. A Pace Car Driver also serves as an example so that the others will respect safety on our streets.

Display the sticker on a window, bumper or body of the rear of your vehicle.

How to become a Pace Car

You can take and submit the pledge online to receive your free Pace Car sticker in the mail. You can also fill out a paper form in person at one of our Neighborhood Service Centers.

By doing so, you will pledge to:

  • Be aware of and observe the speed limit
  • Slow down near schools and other areas such as playgrounds, parks, residential streets where children are often present.
  • Always yield to pedestrians crossing the street
  • Come to a complete stop at stop signs, then look carefully before proceeding
  • Be courteous to bicyclists and other road users.
  • Do not tailgate
  • Do not block walkways, a bike lane, or a driveway when parking
  • Consider using alternative means of transportation and consolidate car trips to lessen traffic on residential streets.
  • Display the Pace Car Bumper Sticker on their vehicle so other drivers know why they are driving courteously and at a safe speed.

Sign the pledge form>>

Pledge Form Locations

Fill out the Pledge Form in Person by visiting one of our Neighborhood Service Centers during normal business hours.

Northwest Quadrant Neighborhood Service Center
71 Parkway - First Floor
Rochester, NY 14608
Ronald Penders, Administrator

Northeast Quadrant Neighborhood Service Center
500 Norton St
Rochester, NY 14621
Pamela Reese Smith, Administrator

Southwest Quadrant Neighborhood Service Center
(585) 428-7630 
923 Genesee St
Rochester, NY 14611
David Hawkes, Administrator

Southeast Quadrant Neighborhood Service Center
(585) 428-7640
320 N Goodman Street - Suite 209
Rochester, NY 14607
Nancy Johns-Price, Administrator  

Encourage others to sign the pledge. The more Pace Car drivers the safer our streets will become!

More About the Pace Car Program

The Pace Car program was created by David Engwicht, a national traffic-calming advocate and author of several books on the topic of reducing the negative effects of motor vehicle traffic.

Roc Pace Car was brought to Rochester by volunteer Marcia Zach, co-chairperson of the Highland Park Neighborhood Placemaking Team and began at the Highland Park Neighborhood Association’s National Night Out, where more than 50 citizens signed the pledge. It was introduced as a City initiative as a pilot program in the Southeast Neighborhood Service Center in partnership with ReConnect Rochester expanded citywide in 2016.